Great Design, Generic Brand

Everybody knows the design initiatives of Target. The generic Target brand has employed the help of Cooper-Hewitt to manage their design department with the strategy, Target: Design for All. It's resulted in forward thinking, real style, and high design at very affordable prices. Office Max has rolled out a similar strategy with Gravity Tank of Chicago to "create a pen with outstanding performance and clean, sophisticated design, a precision, high-end instrument offered at an everyday price." They call it 'Tul.'

I think they done a good job with it. What hooked me was a graphological test, or a handwriting analysis, built into their website at www.tul.com that tells you what your handwriting says about you, as well as recommend the perfect pen to fit your handwriting style and your personality. Check it out!